While writing the future proofing of marketing post recently , it also occurred to me that we have a generation of kids now becoming serious adults who have grown up immersed in the web 2.0. They are a different breed, even different to their almost generational siblings born in the late 70’s and 80’s who were around in the development days, these kids leaving school now did not know a world without an i in front of it.


The sale of 6 year old Tumblr, created by a young high-school dropout David Karp for $1.1 billion, to Yahoo this week just highlights the point. Whilst there are not many smart enough, motivated enough, and commercially capable enough to create a startup that turns into a billion dollar baby, we are not teaching our kids anything like the creativity, agility of mind, and determination necessary to do so.

It scares…

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