The Kester Group


By Martin Kester

For The Kester Group

Regardless of your business, there is a season. Some are more defined than others, but the goal is to have your product spoken of both in and out of season.

The broadcast television season runs similar to a traditional school year with final exams for shows running in May. Cable television is vastly different, from the subject matter and content they can put on your screen to the number of episodes. Therefore, when George R.R. Martin finally allowed his fantasy book series A Song of Ice and Fire to come to life; only a premier cable provider could serve as the launching pad.
Sunday marked the penultimate episode of the third season of HBO’s Game of Thrones. I’ve read all five books in the series and peak in occasionally to see if my imagination matches what’s on the screen. Bringing the events that…

View original post 509 more words