CREATIVITISM

FLUIDIC is an interactive light art installation for Hyundai’s Advanced Design Center by Berlin-based design studio WHITEvoid. Known as a “sculpture in motion,”

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Between April 9 and 14, 2013 the art installation „FLUIDIC – Sculpture In Motion“ is being displayed in the Temporary Museum for New Design in Milan. The installation was designed and produced by Berlin based design studio WHITEvoid in cooperation with Hyundai’s Advanced Design Center.

Combining a water pond, a physical point cloud formed by 12,000 illuminated spheres, 8 high-speed laser projectors and the interactions of its visitors, Hyundai’s design philosophy “Fluidic Sculpture” is brought to life and transformed into a vivid art experience.

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Shaped by visitor interaction, randomly distributed molecules begin to swarm – aggregating and accumulating. They are constantly in motion, reacting to the people who seek to engage. Ever-changing dynamic light sculptures are created, conveying the essence of Hyundais design language, the inspirational role…

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