TED Blog

At Opower, Alex Laskey and colleagues are running what they describe as “the largest behavioral science experiment in the world.” [ted_talkteaser id=1754]Laskey explains some of the thinking behind it in his TED Talk, “How behavioral science can lower your energy bill,” and he shared further insights into the importance of the field in this discussion with Harvard economist, Sendhil Mullainathan. But what if you’re interested in digging into behavioral economics and science more deeply?

We asked Alex to list his favorite books and resources on the topic. Here, in no particular order:


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