Crying On Airplanes

Why I read this book:

Behavioral Economics is in a lot of ways similar to sushi. Like sushi, behavioral economics went from an unknown corner niche to the mainstream in the snap of the fingers. Like sushi, behavioral economics feels familiar enough to be safely delicious, yet exotic enough to make one feel that she is venturing into exciting new territory. I suppose in this example real economics is like cow intestines – too scary and too specialized for the average consumer.

In the flourishing field of behavioral economics, Dan Ariely, a professor of psychology and behavioral economics at Duke University, is a star. He creates his own experiments, is frequently cited by commentators in major newspapers and magazines, and writes books that end up on the New York Times bestsellers list. If you want a taste of behavioral economics (and I do!), Dan Ariely is the man. First course…

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