Greatest. Idea. Ever.

There is a subtle mechanism at work behind the scenes in our daily lives that most of us aren’t even aware of.  This mechanism governs our society and everything that we do, secretly influencing political policies and free market economics.  It influences our behaviors, clouds our judgment, and shapes our viewpoints.  Amazingly, it does all this without making a peep; moving freely throughout our villages, towns, and cities like a whisper in the wind.  We could make a conscious effort to change our ways but that’s easier said than done since most of us don’t even know that this mechanism exists let alone how to identify it and change it.  But have no fear for I am about to flip the switch and put this mechanism under the spotlight.  

In short, what it relates to is our financial tolerance i.e. what we are or are not willing to pay…

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